BE VIVID. BE DISTINCTIVE. BUILD A BRAND WITH SOUL.
Brand with Soul is a boutique brand consultancy that helps ambitious NZ businesses discover their why.
We'll help you build a brand your customers care about. A brand that inspires and connects emotionally. Because emotional connection is the key to customer (and employee) loyalty.
IT'S JUST YOUR LOGO, RIGHT?
Your brand is so much more than a logo. It's what you stand for. It's the experiences you provide. It's how you make people feel. Your brand is one of your most important assets. Without it, your business doesn't exist. And without a great brand strategy your business will never realise its full potential...
HOW WE CAN HELP
Great brands are grown from the inside out.
Before you can make a connection with your customers, you need to connect emotionally with your people. If they know what you stand for, they can help bring your story to life. Great brands are built from within. Brand with Soul can help you find your purpose, define or refine your values, and develop a brand architecture that your team buy in to.
Clever brand strategy will help you thrive.
Brand strategy is all about identifying where you want to be in the long-term, and then putting in place some near term actions that will help you get there. Brand with Soul can help you find gaps in the market, position your brand to fill those gaps and show you how to stand out from the crowd.
A fresh look could help your business take off.
Your brand needs to be nurtured if you want your business to grow. Sometimes changing the way you look can be a catalyst for genuine transformation. Or sometimes genuine transformation requires a new look. Either way, Brand with Soul can help you develop a visual identity that brings your story to life.
Powerful proof points will add authenticity.
The strongest brands develop products, experiences, and content that align with their purpose. Brand with Soul can help you develop those proof points. Or if the proof points already exist, we can help organise them into a more cohesive story that makes better sense of what you already do.
CMO AS A SERVICE
Sometimes brand strategy can feel like a big step, so if what you really need is an extra cog in the machine we can help with that too. Brand with Soul can help fill a skills or capacity gap in your team and provide ongoing marketing support for a few hours each month. It’s a great way to see if we work well together.
YOUR PATH TO BETTER BRAND PERFORMANCE
Prepare
Proposal
Proposal
Let's meet over a Zoom call, and we can learn about your business, your challenges and ambitions.
Proposal
Proposal
Proposal
Brand with Soul will prepare a tailored proposal based on your specific needs and budget.
Perform
Proposal
Perform
We'll start with a discovery session and shape a programme of work that will improve your brand and business performance.